Jonas Construction’s brand falls short in its outdated visual identity and conventional messaging, which lack the modernity and distinctiveness needed to stand out in a competitive market. The current logo and color scheme emphasize reliability but don’t fully communicate innovation or the company’s evolving expertise.

Additionally, the brand’s functional tone misses opportunities toengage and inspire today’s forward-thinking contractors, limiting its emotional connection and overall impact. They needed to build their brand to:
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Having established our new logo, we’re set to build a unified brand identity and system that strengthens the brand experience across all touchpoints. Here’s an overview of our progress:

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The refreshed logo and branding modernize Jonas Construction’s identity, clearly representing its software solutions for the construction industry. The design highlights trust, innovation, and growth, strengthening brand recognition and positioning the company for future success.